
Introducing CSAT
Most companies send customer surveys. Fewer get useful answers back. The survey goes out late, or to the wrong people, or not at all because the one person who handled it was on leave. The responses that do arrive end up in a spreadsheet, and the spreadsheet sits there. That's the gap a proper CSAT Salesforce setup is meant to close. CSAT, short for customer satisfaction score, is one of the simplest ways to find out how an interaction went. It's usually worked out as the share of satisfied responses, often the top two ratings on a five-point scale, out of all responses received. The idea is easy. Doing it consistently is where teams struggle. If your customer records already live in Salesforce, the survey should live there too. Sending it from a separate tool means exporting contacts, matching answers back to the right record, and hoping nothing gets lost on the way. CSAT by Dean Infotech is our Salesforce survey solution f














