
The Hidden Cost of Low Salesforce Adoption
Investment in Salesforce means significant expenditure for the organization willing to boost sales, improve relations with customers, and operate more efficiently. Nevertheless, simply adopting the system does not necessarily yield desired results. When employees do not utilize Salesforce often enough or try to use it partially, businesses run risks of suffering indirect costs much larger than those associated only with the purchase of software itself. Adoption level of Salesforce may be accompanied by bad quality of the information entered, lower productivity, wrong predictions, lost sales opportunities, lack of automation. All of these factors negatively affect the ROI of your CRM over time, making it impossible to rely on accurate information for decision-making. Knowing the real cost of a low adoption rate is vital for getting the most out of your CRM system. What Is Salesforce Adoption and Why Does It Matter? Salesforce Adoption is when there is a sustained














