For Marketers
Create and update content without depending on the developers for all updates.
HubSpot CMS Hub
HubSpot CMS Hub: Build, Personalize & Optimize Your Website
HubSpot CMS Hub is a content management system that unifies your website, content, CRM data, marketing automation, and analytics in a single ecosystem. Businesses can plan, implement, customize, migrate to, and optimize HubSpot CMS Hub to deliver a scalable, conversion-focused digital experience with Dean Infotech.
Website Development · CMS Migration · Custom Modules · Personalization · SEO · Integrations · Support
CMS Hub Snapshot
1CRM
Native HubSpot Connection
1Ecosystem
Content + Marketing + Sales
SEOTools
Built Into the CMS
SmartContent
Personalization Rules
Currently building and optimizing HubSpot CMS Hub websites
Also behind Dean Infotech's HubSpot onboarding, custom development and Salesforce consulting practice
Definition
What Is HubSpot CMS Hub?
HubSpot CMS Hub is a content management system that will enable you to build, manage, customize, and optimize websites, landing pages, blogs, and digital content, and connect those experiences with HubSpot CRM data, marketing automation, and analytics.
For Developers
Create custom themes, modules, and functionality with HubSpot's development framework.
For Businesses
Connect website activities to CRM records, marketing, sales, and reporting.
The Real Problem
Content and CRM living in separate systems
Everyone in the CMS platform has good content management features, but they are none the wiser as to who reads the content, at any stage of the lifecycle, the deal history, and the context on any service ticket. The website, marketing, and sales have different pictures of the customer.
1System website activity, CRM and reporting all live in
0Separate sync tools required to connect them
What CMS Hub Connects
Content
All the pages, landing pages, and blog posts are managed in a centralized website.
CRM Data
All responses are added to the CRM records, and all activity on the forms is added to the CRM records.
Marketing Automation
Web behavior can be used to directly trigger and segment workflows.
Analytics
Reporting of website, contact, and revenue in the same platform.
The Comparison
How Is HubSpot CMS Hub Different From a Traditional CMS?
Not every CMS is better than HubSpot CMS Hub. Its primary benefit is a close association of content, CRM, marketing, and customer data. A traditional CMS may be more appropriate for an organization if its architecture requires high customisation or is developer-driven, such as a headless build.
Capability
HubSpot CMS Hub
Traditional CMS
Website
CRM connection
Native HubSpot ecosystem
Often requires integrations
Marketing automation
Connected
Usually separate
Personalization
Built-in capabilities
Often requires additional tools
Analytics
Integrated ecosystem
Often multiple tools
Security/hosting
Managed platform
Depends on infrastructure
Developer flexibility
Strong but opinionated
Varies
Marketing workflow
Native HubSpot ecosystem
Usually fragmented
Who Is CMS Hub For?
Who Should Use HubSpot CMS Hub?
If your business has very niche engineering needs, or wants to have a complex headless setup or relies on another CMS ecosystem, then you might want to look elsewhere. For those not in one of these groups, the following people benefit the most:
B2B Companies
Track website visits to leads and customers.
SaaS Companies
Develop content experiences that can be scaled to the customer journey.
Professional Services
Create lead generation sites associated with CRM processes.
Marketing Teams
Publish and optimize without being dependent on developers.
Growing Businesses
Make it simple and add some functionality as time goes on.
CRM-Centric Organizations
Segment website and customer data to the same HubSpot environment.
Core CMS Hub Features
What Can You Do With HubSpot CMS Hub?
The capabilities that are part of the platform are described, one by one, and not buried in one long paragraph.
Website Management
Create and maintain websites.
Landing Pages
Create conversion experiences for campaigns.
Blog
Create, share, and publish materials.
Drag-and-Drop Editing
Enable marketing teams to make content changes easily.
Themes & Templates
Keep the branding the same throughout all pages.
Custom Modules
Enhance the capabilities of basic components.
CRM-Powered Content
Harvest information from your CRM and use it to create connected experiences.
Analytics
Monitor website performance and conversions.
SEO Tools
Recognise and resolve SEO problems.
Personalization
Provide more relevant experiences, considering supported data and rules.
Multilingual Content
Separate content management for multiple languages/markets.
Dynamic Content
Implement structured content and experiences based on data.
Drag & Drop + Marketer Experience
Can Marketers Manage HubSpot CMS Without a Developer?
01
Developer Builds Foundation
Themes, templates, and custom modules developed by a developer that can be reused.
02
Marketing Team Edits Content
Changes to the content are not the responsibility of the developer.
03
Publish
The pages are published on the same platform they are edited on.
04
Analyze
Real visitor behaviour data is compared to performance and conversion.
05
Optimize
The content and pages are narrowed down in accordance with the actual data.
Website Building
Build a Website With HubSpot CMS Hub
HubSpot CMS Hub is an all-in-one solution for designing, building, and managing websites, landing pages, and content experiences. Marketing teams have the ability to manage content and add custom themes, modules, and functionality to the platform.
Responsive Design
Pages that work on desktop, tablet, and mobile devices.
Reusable Components
Sections that are created and then referred to on more than one page.
Themes
Create a system to keep pages on-brand.
Templates
A design for every page of your site that you want to have.
Custom Modules
Components built for a requirement standard modules don't cover.
Landing Pages
Personalized pages created for the campaign.
Blog
The same theme and CRM content engine.
Forms
Lead capture right in HubSpot's CRM system.
CRM + CMS Connection
How Does HubSpot CMS Hub Work With HubSpot CRM?
Visitor
Each visitor is sending signals which can assist CMS Hub in providing an even more relevant website experience.
CRM DataBehavioural Data
Personalization
HubSpot CMS Hub Personalization & Smart Content
To enable companies to create a more personalized website experience based on the information they have about their visitors and a set of personalization rules that can be supported by HubSpot CMS Hub.
Lifecycle-Based Content
Content that is customised according to a visitor's place in the overall customer journey.
Audience Segmentation
Several user experiences for different audiences of a website.
Returning Visitors
Different content can be shown to different visitors than the first time.
Relevant CTAs
CTAs that adapt to the information that HubSpot already has.
Personalized Messaging
Information on the website that takes into account the person visiting and does not try to present the same information to all visitors.
CRM-Connected Experiences
Better customer experiences thanks to personalisation using available customer data and context.
Example
How Smart Content Typically Adapts
01
New Visitor
Demonstrated some product and service information for them to learn about the business and offering.
02
Known Lead
Provided a message or offer that is related to the information in the CRM.
03
Customer
Showed customer-related material and not ‘introductory’ or ‘lead generation’ material.
SEO
HubSpot CMS Hub SEO: What Can You Optimize?
With HubSpot CMS Hub, businesses can use their SEO tools to fine-tune their website structure, content, and technical aspects. Although the CMS can make SEO management more effective, it doesn't mean that you'll achieve high rankings. Content quality, technical SEO, authority, relevance, and user experience are still key factors in performing well organically. With HubSpot CMS Hub, you can manage these elements and keep website content all in one place.
Technical SEO
URLs, XML sitemaps, redirections, canonicals, and structured data.
On-Page SEO
Page titles, meta descriptions, headings, and content optimization.
Site Experience
Mobile experience & page performance, internal linking.
The Balanced Answer
The CMS doesn't guarantee rankings
Useful content, actual authority, and a technically sound website are essential and can't be replaced by built-in SEO tools. HubSpot CMS Hub will help ease these requirements, but it cannot replace the importance of a good SEO strategy.
13SEO areas the platform gives teams tools to manage
0Guaranteed rankings from using any CMS
How We Approach It
Structure before content
Information architecture and internal linking planned and implemented in advance of pages being built.
Technical SEO built in
Sitemaps, canonicals, redirects, and structured data are configured from the get-go.
Content strategy, not just settings
When using a content plan, it's best if it comes with a few SEO tools.
Performance as an SEO factor
Page speed and mobile experience are ranked among major SEO factors, rather than an afterthought.
Performance + Security
HubSpot CMS Hub Security, Hosting & Performance
In addition to its visual presence when viewed by visitors, there are three factors to consider that impact the performance, security, and daily operation of a HubSpot CMS Hub website.
Security
Platform security functionalities that simplify website teams' infrastructure and maintenance.
Performance
Performance and page experience are tracked and optimized to ensure a consistent user experience.
Hosting
Any sites and infrastructure that are hosted and managed in the HubSpot CMS Hub environment.
Dynamic Content + HubDB
HubDB & Dynamic Content in HubSpot CMS Hub
There's no need to edit specific pages on the site, and HubDB can manage dynamic website experiences with structured data, too. Structured Data is placed in HubDB, sent to a dynamic template, and then sent to a number of pages.
Locations
Multiple pages with the same structure are created and updated from a single source of information.
Team Directories
Single table management and updating of staff and teams.
Product Catalogs
The ability to list products without having to create a template for each.
Resource Libraries
Central organization and management of guides, ebooks, and downloadable resources.
Industry Pages
Pages that are the same in a structured data source, but are unique to an industry.
Partner Directories
A centralized list for partner, reseller, or distributor listings.
Event Listings
Event pages created and maintained from structured information about the event.
Multilingual / Global Websites
Build Multilingual Websites With HubSpot CMS Hub
If you have multiple countries or language markets, HubSpot CMS Hub will let you create localized content experiences so you can manage them within the larger website's ecosystem.
Language Variations
Multiple language versions of the same page managed within one website structure.
Localized Content
Language that is tailored to a specific market, and not a literal language translation.
Country Pages
Web pages that contain regional information are connected by the same website framework.
Global Navigation
Consistency in navigation throughout the language and regional versions.
SEO optimization for local webpages
The right regional SEO signals are set up per page variant.
Content Governance
A consistent procedure for the management, review, and approval of each localized content version.
Conversion Optimization
CMS Hub Becomes More Valuable When Content Is Connected to Measurable Conversion Events
Traffic
Traffic is not an end goal; it's what the visitor does after they go.
Organic SearchPaid CampaignsReferral Traffic
Built to Convert
Turn Your HubSpot Website Into a Conversion Engine
Six attributes that make any published HubSpot website into a measurable conversion system.
Conversion-Focused Landing Pages
A page that contains only a single action, and not too many other actions vying to grab attention.
Forms
Lead capture that connects visitors' information directly with CRM records.
CTAs
CTAs aligned to the buyer's journey stage.
Personalization
Content and offers tailored according to information available regarding the visitors and the CRM.
A/B Testing
Test page or content variants (plan and features available).
Attribution / Reporting
Understand which pages and content convert and drive more than traffic.
HubSpot CMS Development
Explore HubSpot CMS DevelopmentWhat Can Developers Customize in HubSpot CMS Hub?
Custom Themes
Design systems specifically developed for a purpose, not to follow marketplace templates.
Learn MoreCustom Modules
Developed parts for requirements not covered in the standard modules.
Learn MoreTemplates
Recyclable page structures created one time and utilized throughout the site.
Learn MoreHubL Development
The templating language in which HubSpot creates custom functionality for each page.
Learn MoreDynamic Content
Configured structured hubDB-powered pages and experiences with website data.
Learn MoreCustom Functionality
Additional interactive elements and features that go above and beyond the typical CMS.
See Custom DevelopmentThird-Party Integrations
The experiences that happen on websites related to business systems that are not HubSpot.
See Custom DevelopmentAdvanced Website Experiences
The development framework of the platform can be used to add additional capabilities that are not provided by the standard cms.
Learn MoreIntegrations
Explore HubSpot Development ServicesConnect HubSpot CMS Hub With Your Business Systems
HubSpot CRM
The connection between Web activity and CRM records that is native to that CRM system.
See OnboardingMarketing Hub
Website activity-related campaigns, e-mail & automation.
See OnboardingSales Hub
Details of pipeline or deals related to the same contact record.
See OnboardingService Hub
Customer support environment related to the same CRM document.
See OnboardingOperations Hub
Synchronization of data and quality process in interrelated systems.
See OnboardingERP
Development of back-office custom integrated systems.
Ecommerce
Data about the website that pertains to sales, product data, and order data.
Custom Applications
Specific purpose connections for systems not having a standard connector.
CMS Hub Implementation
How Does HubSpot CMS Hub Implementation Work?
01
Discovery
Be aware of your site, your needs, and your goals and objectives for your business.
02
Strategy
Explain what information architecture, content structure, and conversion journeys are.
03
HubSpot Setup
Set up CMS Hub, domains, users, and platform settings.
04
Design & Development
Build themes, templates, modules, and website pages.
05
CRM & Integrations
Integrate CMS Hub with CRM, automation, and necessary business systems.
06
Testing & Launch
Validate responsiveness, forms, redirects, tracking, SEO, and functionality.
07
Training & Optimization
Educate personnel and set up a plan for continuous website improvement efforts.
Migration
Can You Migrate an Existing Website to HubSpot CMS Hub?
Yes. Existing websites can be migrated to HubSpot CMS Hub, which includes planning the information architecture, mapping out content and URLs, rebuilding templates & components, migrating content, validating SEO elements & testing the website before it goes live (including URLs, metadata, images, redirects, forms, tracking, analytics, internal links, and structured data). If you're looking for a more in-depth migration engagement, check out Dean Infotech's dedicated HubSpot Migration Services.
Audit
Content, structure, and technical SEO requirements were reviewed for the existing website.
Mapping
All URLs and Content assets were redirected to their new HubSpot destination.
Design
Intellectual property, such as information architecture and page designs, was created before development.
Development
Rebuilt HubSpot CMS Hub themes, templates, and modules.
Content Migration
All content, images, and forms were migrated, along with appropriate metadata.
SEO Migration
Conduct passes across redirects, canonicals, and structured data as appropriate.
QA
The new website went through a test on the existing site prior to the launch.
Launch
The new site is launched with SEO optimisation and redirects.
CMS Hub Use Cases
What Can Businesses Build With HubSpot CMS Hub?
Businesses typically create eight website experiences with CMS Hub
(membership functionality is dependent on the HubSpot tier and configuration chosen).
Corporate Website
A company website related to CRM and marketing.
B2B Lead Generation
Content and landing pages that generate leads and convert leads to sales or leads to actions.
SaaS Website
Experiences of scalable product content and/or industry/content resources.
Campaign Microsites
Experiences that are campaign-specific and are organized around specific campaign goals.
Resource Center
Centralized ebooks, guides, videos, and other resources.
Location Websites
Content tailored to the specific location, controlled by structured website data.
Membership Experiences
When gated content/experiences are used, the selected HubSpot tier is used.
Multilingual Websites
Multilingual websites, multi-regional and multi-market websites.
HubSpot CMS Hub Pricing / Tiers
Which HubSpot CMS Hub Plan Is Right for Your Business?
The cost and package deal of HubSpot may also change from time to time, so you need to choose according to your needs, not just the numbers. It's best to look at the current official pricing of HubSpot.
Basic Website & Content
Simple website needs might be able to be met with entry-level CMS features.
Growing Marketing Team
Professional-level skills can be used to enable higher-level team processes.
Advanced Personalization
Depending on the features required, Professional or Enterprise might be suitable.
Complex Governance
Enterprise-level capabilities can provide more advanced content governance needs.
Advanced Functionality
The technical and development requirements should be assessed prior to making a tier selection.
Global / Multilingual Needs
Consider localization needs and plan when evaluating website architecture.
Why Dean Infotech
Why Choose Dean Infotech for HubSpot CMS Hub?
Strategy + Development
From strategy to technical implementation.
CRM-Connected Approach
We take into account how your site functions with CRM, marketing, and sales processes.
Custom Development
When you require custom themes, modules, and functionality, do just that.
Migration & Implementation
Help businesses start or migrate their website to HubSpot CMS Hub.
Integration Capability
Connect HubSpot CMS Hub with your business systems.
Post-Launch Support
When you launch your website, continue to enhance, keep and assist it.
Not Sure Which Setup Fits?
Not Sure Which CMS Hub Setup Fits Your Business?
Explain what you want to build, and we'll recommend the CMS Hub tier and implementation approach that's the most suitable and appropriate – not necessarily the most costly.
Talk to a HubSpot Expert7Implementation Steps, Discovery to Optimization
1Ecosystem — Website, CRM, Marketing and Sales
Frequently Asked Questions
What is HubSpot CMS Hub?
HubSpot CMS Hub is a content management solution that provides users the ability to create, manage, personalize, and optimize websites, landing pages, blogs, and digital content, and link website activity to HubSpot CRM, marketing, and analytics.
What is HubSpot CRM integration with CMS Hub?
Once someone completes a form, clicks through a website, and receives information from them, it's synced with HubSpot CRM and can be accessed for marketing, sales, and reporting within HubSpot.
Is it possible to edit HubSpot websites without a developer?
Yes. With HubSpot's editing capabilities, marketers can make all the frequent edits to content, and developers can build the foundation of the website by creating the themes, templates, and custom modules that drive content.
What are custom modules in HubSpot CMS Hub?
Custom modules are site elements that you can use more than once to build a site when the standard site elements in the CMS Hub components don't support the design or functionality you need.
What can you do with HubDB in HubSpot CMS Hub?
HubDB is a structured data solution that can be used to provide dynamic website experiences such as location pages, directories, resource libraries, and more from a centralized data source.
How does HubSpot CMS Hub work?
CMS Hub integrates website management, content creation, CRM integration, personalization, SEO, and analytics all in one place in the HubSpot ecosystem, enabling teams to manage digital experiences from one place.
Is it possible that the HubSpot CMS Hub can replace WordPress?
Yes, CMS Hub can indeed be a replacement for WordPress for many businesses, especially those that need a website that's tied tightly to CRM and marketing. The choice of the right one will vary according to technical, content, and integration requirements.
What is the meaning of HubL in HubSpot CMS Hub?
HubL is a templating language developed by HubSpot that is used to create dynamic templates, control page content, and create customized website experiences in HubSpot's CMS Hub.
What does Smart Content mean in HubSpot CMS Hub?
Smart Content enables businesses to display distinct web content or the web experience to a visitor based on specific personalization rules and based on the visitor or the CRM/Campaign/audience data that it serves.
Is there HubSpot CMS Hub integration with other business systems?
Yes. There are several supported HubSpot integration methods and API options available to connect to other Hubs or to external business systems via CMS Hub.
Ready to Build a Smarter HubSpot Website?
Whether you're considering CMS Hub, you're moving an existing website, you're starting a new website solution, or you're seeking advanced customization, Dean Infotech can assist you in planning and executing the right CMS Hub solution for your business.