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Built for HubSpot CRM teams

Your intelligent HubSpot audit and optimization agent.

360 Audit Hub scans every corner of your HubSpot portal — Sales, Marketing, Service, workflows, and data — then tells you exactly what's broken, how bad it is, and where to fix it. No spreadsheets, no guesswork.

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Native HubSpot integration
Set up in under 10 minutes
Good
82Health score
3
6
24
+14 pts this month
CRM health trend
3 duplicate deals found
360°View across every hub and object
10+Categories of CRM checks
4Risk levels, from critical to informational
24/7Scheduled monitoring, not one-off scans
Why CRM health slips

A growing HubSpot portal accumulates problems faster than teams can find them.

Duplicate contacts pile up, workflows quietly break, properties go unused, and nobody notices until a report looks wrong or a deal falls through a gap.

3 in 4

portals we've audited had at least one critical, unnoticed issue affecting deals or reporting within the first year.

Stale, duplicate data

Contacts, companies, and deals drift out of date or get duplicated across imports, forms, and integrations, quietly eroding trust in your reports.

Broken automation

Workflows built years ago keep running against properties, lists, or logic that no longer match how the team actually sells and supports customers.

Hidden configuration risk

Permission gaps, unused properties, and inconsistent pipelines build up across Sales, Marketing, and Service Hub without any single owner noticing.

360° CRM assessment

Every hub, workflow, and object, assessed from one dashboard.

Complete CRM health scoring rolls Sales Hub, Marketing Hub, Service Hub, workflows, automation, and underlying data into one consolidated score — then breaks it down by module so you know exactly where to focus.

  • One consolidated health score for the whole portal
  • Module-level scores for each hub and component
  • Refreshed automatically with every audit run
91
Sales Hub
78
Marketing Hub
85
Service Hub
64
Workflows
88
Automation
71
CRM data
Sales HubMarketing HubService HubWorkflowsAutomationCRM DataContactsCompaniesDealsTicketsPropertiesCustom Objects
Duplicate ContactsMissing Close DatesBroken WorkflowsStale DealsPermission GapsUnused PropertiesLead Routing ErrorsPipeline GapsAttribution MismatchesForm Conversion DropsData Sync IssuesCustom Object Gaps
Issue detection & risk

Every finding comes with a risk level, so you know what to fix first.

Findings are sorted into Critical, Warning, Pass, and Informational, with a plain-language explanation and a recommended action — no digging through raw HubSpot data to understand what happened.

  • Consistent severity model across every check
  • Clear recommendation attached to each finding
  • Filter and sort by hub, object, or risk level
Latest findings128 checks run
42 deals missing a close date
Sales Hub · Deal properties
Critical
Lead-routing workflow has an unreachable branch
Automation · Workflows
Warning
18 companies with duplicate domains
CRM data · Companies
Warning
All required contact properties are populated
Marketing Hub · Contacts
Pass
6 custom properties unused in the last 12 months
CRM data · Properties
Informational
CRM data quality

Checked object by object, not just hub by hub.

Contacts, companies, deals, tickets, workflows, properties, and custom objects are each audited on their own terms, so issues specific to one object never hide inside a general score.

10,000+

properties, records, and workflow steps typically reviewed across Contacts, Companies, Deals, and more in a single audit.

Contacts
212 flagged
Companies
44 flagged
Deals
67 flagged
Tickets
9 flagged
Workflows
12 flagged
Properties
31 flagged
Custom objects
5 flagged
From finding to fix
Every issue links straight back to the record that caused it.

No manual searching through HubSpot to track down what a finding is actually referring to.

1

Detect

An audit run flags an issue — say, a group of deals missing required stage properties.

2

Locate

A direct link takes you to the exact records, properties, or workflow settings involved.

3

Resolve

Fix the issue in HubSpot directly, guided by the recommendation attached to the finding.

4

Verify

The next scheduled audit confirms the fix held and the health score reflects it.

Finding — HubSpot record
Deal #4471 — Riverside ExpansionOpen in HubSpot
Missing: close date, deal owner
Workflow — Lead routing v3Open in HubSpot
Unreachable branch after re-enrollment
Reporting & export

Share results the way your team already works.

Every audit compiles into a report with findings, risk levels, and recommended actions — export it, email it, or hand it straight to stakeholders.

PDF
Excel
CSV
Automatic email notification when an audit completes
Scheduled audits
Set a cadence once, stay covered automatically.

Run audits daily, weekly, or monthly so new issues surface on their own, without anyone remembering to kick off a scan.

DailyWeeklyMonthly
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M
T
W
T
F
S
Next audit: Tuesday, 6:00 AM
Audit history & trends

Watch CRM health move, audit after audit.

Every past audit is kept on record, so you can compare results, spot recurring issues, and prove that cleanup work is actually paying off.

Overall health score — last 6 auditsHealth score
100500AprMayJunJulAugSep
+24 pts
Improvement since April
82 / 100
Current health score
6
Audits in this view

Score has climbed every month since scheduled audits began — no single audit is doing that work alone.

AI-powered insights
Patterns a manual review would take days to find.

AI reads across every audit finding to surface the patterns and risks that matter, then turns them into recommendations your team can act on immediately.

Recurring root cause

Most contact data-quality issues trace back to one web form missing validation on the email field.

High confidence

Early risk signal

Deal-stage skip rate in the Enterprise pipeline has doubled since March, ahead of any reporting impact.

Medium confidence

Suggested next fix

Merging 3 overlapping lifecycle-stage workflows would resolve 22% of this month's automation warnings.

High confidence
Everything included
A complete toolkit for keeping HubSpot clean.

Complete CRM health scoring

One consolidated score, with a breakdown by module and object.

360° CRM health assessment

Sales, Marketing, Service, workflows, automation, and data — in one place.

Detailed issue detection

Plain-language explanations and a recommended action for every finding.

Risk categorization

Critical, Warning, Pass, and Informational, so priorities are never guesswork.

CRM data quality analysis

Contacts, companies, deals, tickets, workflows, properties, and custom objects.

Detailed reporting & export

PDF, Excel, or CSV reports, emailed automatically when an audit finishes.

Direct links to affected records

Jump straight to the record, property, or workflow behind any finding.

Scheduled automated audits

Daily, weekly, or monthly runs, so monitoring never depends on memory.

Audit history & trend tracking

Compare past audits and watch recurring issues rise or disappear over time.

Stop guessing what's wrong in your HubSpot portal.

Run your first 360° audit and get a complete, prioritized view of your CRM's health in minutes — then keep it that way with automated, ongoing monitoring.

Talk to Dean Infotech
Already know it's messy? Get the full picture.

A complete health score, prioritized findings, and a fix list — ready before your next team standup.

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