Boost Your Career By Making A Right Choice

• Collaborate with stakeholders to understand business requirements and translate them into technical solutions within Salesforce Marketing Cloud.
• Customize and configure Salesforce Marketing Cloud to meet the unique needs of the organization, including configuring data models, workflows, journeys, and automation.
• Develop custom solutions using technologies such as AMPscript, SQL, HTML, CSS, JavaScript, and other scripting languages to extend the functionality of Salesforce Marketing Cloud.
• Integrate Salesforce Marketing Cloud with other systems and platforms, such as CRM systems (e.g., Salesforce Sales Cloud), data warehouses, e-commerce platforms, or external APIs, to ensure seamless data flow and process automation.
• Design and implement email marketing campaigns, including creating email templates, configuring sending frequencies, managing subscriber lists, and monitoring email deliverability.
• Implement marketing automation solutions using tools like Automation Studio, Journey Builder, and Triggered Sends to automate marketing processes and nurture leads through the sales funnel.
• Knowledge of other studios like Interaction Studio, Data Studio, Social Studio and Advertising Studio.
• Manage data within Salesforce Marketing Cloud, including data imports, segmentation, cleansing, and ensuring data integrity and compliance with relevant regulations.
• Develop reports and dashboards to track key marketing metrics and campaign performance, providing insights for optimization and decision-making.
• Conduct A/B testing and multivariate testing to optimize marketing campaigns, email templates, and customer journeys for improved engagement and conversion rates.
• Document technical designs, configurations, and processes, and provide training and support to end-users and stakeholders on how to use Salesforce Marketing Cloud effectively.
• Work closely with cross-functional teams, including marketing, sales, IT, and external vendors, to ensure alignment between business objectives and technical solutions.

Few perks to join Dean Infotech:

• Personal & Professional Growth
• 5 Days Working
• Flexible shift Timings