Ultimate Guide to Social Media Posting for Better Reach and Conversion

Social media is really a powerful platform that has the ability to bring a change, create awareness and obviously generate business. Three fourth of the total population uses social media for numerous purposes. People of all age group are so keen to know everything that is going around them. Both small and large scale business owners, therefore, prefer to promote themselves on various social media in every way possible. Then why is it so that only few of them can actually get the right amount of traffic and engagement on their website and others can’t?

Well, this blog will help you find an answer to this question!

Firstly, remember that everything takes time and constant efforts. Secondly, efforts done in a right amount, at right time for the right purpose brings tremendous results. Let us look how you should post on the most popular social media platform.

Facebook

Considered to be the most used Social media platform by every age group; it is quite tough to judge the right time to post on Facebook due to its News Feed algorithm. With the data available, it has been found that posts published between 12 pm – 3 pm, Monday – Friday and 12 pm – 1 pm Saturday & Sunday gets the most views and clicks. Also, it has been observed that any post that has that posts with 40 characters or less generate 86% more engagement than longer posts. Therefore make sure you express more in less. Adding on, you must use minimum 3 hashtags relevant to your post.

Twitter

The Twitter newsfeed is like forest fire, it moves so quickly that there are a lot of changes of your post getting buried. It has been observed that since people have their breaks during noon time; they try keeping themselves occupied by scrolling through the newsfeed. The study tells that you get the highest click rate between 12-6pm and the highest re-tweets are observed at 5 pm. Just like Facebook, Twitter audience also prefers shorter tweets. Tweets with 70 to 100 characters get the most engagement. Moreover, use trending hashtags without worrying about its number.

Instagram

Instagram is another social media platform that builds user newsfeeds based on post popularity. After examining thousands of posts, data suggests that posting between 12 pm – 1 pm Monday – Friday will get the most views. Talking about the length of the post, the ideal length has not been mentioned. But you can have short and medium length posts for best results. You must use 10-20 hash tags or more than that if you want to be visible in the search results.

LinkedIn

While there aren’t any hourly based recommendations, posting in the early morning before work when users are looking for their daily updates, and at midday when everyone is enjoying their lunch break are the two best time frames you can use to get your information seen. You need not worry about the length of title or content on LinkedIn. Title length can be between 40 to 49 characters and content can be around 2,000 words long. Using 3 hashtags is enough for good engagement.

Follow the above-mentioned steps and my dear you are good to go. If you are still concerned about the result you can contact a Social media optimization company to help you further. Also, let us know if these tips were useful to you in achieving desired results.