Keyword Strategy for SEO that You Must Know!

Keyword research is considered the foundation of any SEO campaign. The keywords you choose define the strategy and analysis that you do to fight with the competitor site. These days you need to be extra careful because people not only type but their voice do the labor. Voice search has made it quite tough for the SEO to choose their keywords. Nevertheless, such challenges make the work even more interesting and worth it.

But if you face issues with opting an effective keyword strategy for your project, then this is the right blog for you!

• Understand Search Volume Data

The first metrics to consider for keyword strategy is the search volume i.e. number of people looking for a particular keyword. To know search volume you can use various data sources. At the top comes Google keyword planner which helps to establish search volume and discover associated keywords as well. Although it isn’t originally designed for SEO but for paid advertisers, therefore you cannot rely on it for long tail queries.

• Search intent

This one is a bit tricky. You have to be very prudent while choosing a keyword as the same keyword may have different intent. The best way to research the intent behind your chosen keywords is to perform searches for them and look at both the type of results populating Page 1, and the special content result blocks, knowledge panels, and featured snippets that are populating the page.

• Keyword competition analysis

Google’s ranking process is quite obscure, it doesn’t rank on the basis of backlinks, number of times the keyword appears on the page or any such parameters, instead takes into account factors like the personalization of location and past searches. Do you need to keep in mind a lot of factors like Does the content lead to supporting content? Does the domain represent a brand? Etc.

Whether you are working for a large scale business firm or a small scale retailer, having an awesome SEO strategy is a must. To appear in the top searches, your content must be attached to an optimized SEO strategy with appropriate and sought out keywords you must know 5 SEO Tools That Help You Rank No. 1 On Google. However, it is even more important to keep your SEO efforts optimized and up to date by constantly revising your keyword value and popularity with the ever-changing digital world.