Top 10 Reasons Why to Adopt Mobile-First Design Approach

Mobile-first design is a method in which designing of a website is first designed for mobile devices and then upgraded to desktop or laptop versions. The concept of mobile-first design makes sure that a designer is able to deliver the right user experience (UX) to the right screen.

There are many reasons why a mobile-first design strategy is supported and has become an important method for web designing projects. Here are the top 10 reasons why your web projects need a mobile-first design approach.

1. Google Ranking

Google now uses mobile-first indexing for over half of all the web pages globally when it comes to rank a web page. Therefore, using a mobile-first design approach, web designers can greatly increase the chances of a website ranking higher on Google search engine. 

2. Mobile Conversion

With the increase of mobile devices among people the gap between desktop conversion and mobile conversion is slowly narrowing down. Thus, using a mobile-first design strategy, a business site can immensely increase their conversion rate. Nowadays, the number of people accessing the internet through mobile phones is increasing at a higher rate, this has led to the development of trust building towards mobile websites, further leading to the increase in the number of mobile conversions.  

3. Mobile-first design vs. other design methods

Responsive web design is a designing concept in which a website is designed to fit the screens of different devices automatically. It is a concept that allows the website to respond to the user's behaviour based on the device they are using. Responsive web design is a well-established design method used by most of the web designers to offer a better user experience by reducing users' operations such as panning, scrolling and zooming.

Progressive enhancement is a design method used to design a website for the lower browser (e.g. on mobile devices) and then up scaling the design for a larger screen like desktop or laptop. It is based on providing a strong base to build on. In web designing, it is much easier to upgrade functionality and software rather than downsizing what is there already. Providing a strong base to build a website, mobile-first design approach also provides a strong base for UX design to be built on and thus improves its effectiveness on all devices On the contrary, graceful degradation is the opposite of progressive enhancement design strategy. Here, a website design starts from a fuller, more highly developed version that would be displayed on the desktop. The design then requires to cut or degrade the features or content to make the website compatible with a mobile browser.

In the present web designing area, progressive enhancement design is more useful than graceful degradation. Mobile-first design is a rule of progressive enhancement, making it such a successful design strategy used by web designers. 

4. Mobile-first is content first

The concept of the mobile-first design method is more of content first. In this method, it considers that the requirements of those searching on mobile are probably different from those searching on a desktop. While users searching through desktop may be likely looking for more detailed responses and additional information, users using mobile for their search are simply looking quick information.

Web designers using mobile-first design strategy must consider the content very carefully. They should be able to provide the users with what they need to know first or more importantly. Designing the website this way will provide a better UX. This will also make it a lot simpler as the designers will be forced to reduce their use of extra functionality and elements to focus on what is essential.

5. Being mobile-first is no longer just an option

Initially, mobile-first web design was simply a cool designing trend but now, having a mobile-first website is of significant importance if you want to appear pertinent and stay ahead in the digital world. It offers many benefits. 

6. The present audience is mobile-first

The main reason that your web project needs a mobile-first design approach is that nowadays most of your audience is mobile-first. The number of smartphone and tablet users has increased greatly and thus has outnumbered desktop users in recent times.People are increasingly using mobile devices to interact with a brand, consume content, purchase products or services, read their email, engage on social media, or any online appointments.

7. A part of the audience is only mobile users

According studies, the percentage of mobile internet users are increasing at a higher rate. This means that if your business does not have a mobile-first web design then you are likely to miss a significant percentage of your target audience right from the beginning.

8. Search engines are mobile-first

Most of the search engines are mobile-first design friendly as Google uses mobile-friendliness of a website to rank it on search engines. So, if you dream to be among the top Google ranking then mobile-first design approach is what you need to adapt with.

9. Mobile-first design approach means modern, useful and straightforward

Designing your business website with mobile-first design method, you can create effectiveness, be more useful and straightforward to your audiences. This will help your audience to get what they are looking for quickly.

10. Build brand image and trust with mobile-first design

Designing a mobile-first design for your website, you can build an effective brand image and trust among your audience. This will further lead to more conversion and lead generation and thus will help in the growth of your business. 

Read more:-Top 3 Crucial Tips to Hire a Website Design and Development Company