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Increase Your Revenue With the Marketing Automation Solution

Marketing Cloud and Pardot are both marketing automation software by Salesforce. Both have their own benefits, making it difficult to choose between them. Marketing Cloud Salesforce and Pardot have been launched in the year 2013 and by the year 2022, more than 37,000 companies have integrated Pardot with Salesforce and more than 22,000 businesses have used Marketing Cloud. Pardot works for the B2B (business-to-business) segment, whereas, the Marketing Cloud is perfect for the B2C (business-to-consumer) segment. Marketing Cloud applies more to retail, travel, and other industries, but Pardot remains non-specific.

Dean Info Tech has a team of Salesforce Marketing Cloud Consultants and Salesforce certified Pardot consultants to help you with the right marketing automation solution. We offer technological solutions for both as these are developed with the facilitation of marketing management in mind but with a different approach. However, with the automation studio marketing cloud, your advertising efforts are paid back in spades.

Pardot provides better alignment orientation of effort through funnels as well as the score for the B2B teams. It is also triggered based on the completion status of activities. On the other hand, the Salesforce Marketing Cloud is suited for one-on-one customer journeys. The two don’t directly compete in terms of their intended audience and thus our consultants provide both.

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How Salesforce marketing automation helps your business?

Be it Marcloud consulting or Pardot consulting services, our main aim is to improve lead generation, nurture, score, and measure the overall ROI on campaigns. We manage your social media presence and also create custom templates from scratch to achieve better results. Being your Pardot implementation partner, we set up email promotions and launch digital advertising campaigns. In addition to it, we create, publish and distribute content. Our Pardot consultant analysis helps in marketing data, trends, and KPIs.

Our Marketing Cloud consultant Salesforce will deliver content and messages to customers through email, SMS, social networks as well as digital advertising platforms. The coordination of communication and collaboration within the team and outside the organization is excellent. Moreover, our Marketing Cloud consultant makes sure to monitor the customer journey across multiple communication channels.

Our Salesforce Pardot consultant can help you out with AI-powered insights to drive optimizations. Dean Infotech is a one-stop platform for monitoring and managing data, investments, and KPIs. We offer our customers Marketing Cloud help. You can contact us for Salesforce Marketing Cloud pricing.

The common elements offered by both Pardot and Marketing Cloud:
  • Email Campaigns
  • Marketing Automation
  • Campaign Automation
  • Segmentation
  • Dynamic Lists
  • Content Personalization
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Sales cloud is customized to meet the business need. Cases are also utilized to handle the customer issues. System is being used by 1000+ users across the USA and Canada. Integration done with native applications and other business partner’s web system. Automated the web-to-lead to get the leads from various channels. Extensive data migration done from existing CRM, Finance, HR and other Web Systems. Scheduled jobs are created to synch the salesforce with finance system. Third party tool is used to pull the data from salesforce into SQL Server.

Custom application is built by using some out of box features to maintain the campaigns and integration with web based systems. Knowledge management is enabled across the org. Custom events are created and given a feature to map multiple account and their contacts using google map. Complex hierarchical reports are created using visualforce pages.


Better Salesforce Bigger Possibilities

At DEANINFOTECH, we provide comprehensive Salesforce services for delivering extensive improvements to your own business. Using our expertise and understanding of the Salesforce, we deliver a professional service that helps you really make the most of this powerful platform.




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