E-commerceImproving E-commerce Customer Retention with Salesforce Service Cloud and AI Chatbot Integration
An online clothing retailer based in multiple countries wanted to increase its customer retention rate by offering faster, easier and more efficient support. With an ever-growing number of customer requests through many different channels, they needed a scalable solution to increase their customer support and provide consistency in service delivery. To this end, the retailer has transferred to Salesforce Service Cloud and an artificial intelligence chatbot.
We combined interactions through all channels with Salesforce Service Cloud and provided agents with the opportunity to respond to emails, chats, calls, and social media using one platform. Then, we employed an AI chatbot to address the common questions on orders, returns, frequently asked questions, and product information. It may understand and react to discussions with natural language processing.
MetricCustomer Retention RateAgent ProductivityCustomer Satisfaction (CSAT)Self-Service UsageSupport Cost
OutcomeImproved by 10–15%Increased by 25%Increased by 15–20%40%+ queries handled by chatbotReduced through automation