Every year number of Youtube contributors keeps on increasing; 2017 was a year that witnessed quite an exceptional increase in this number which has set a new and high benchmark. After critically analyzing the scenario and the content that is being posted, Youtube has decided to alter its monetization policy. This decision is the most talked about matter these days.
Let us look at what, why and when of this policy.
Earlier a channel was required to have 10,000-lifetime views to be considered eligible for monetization. But recently this policy has come up with a drastic change. It has been announced that a channel to be eligible for monetization through Google AdSense only if it has a total watch time of 4,000 hours in the past 12 months and a minimum of 1,000 subscribers. Once this touchstone is crossed the creator will be able to apply for monetization and then his channel would b strictly evaluated on the basis of originality, uniqueness and will be ensured that it doesn’t violate any policy. This new monetization rules will affect small creators the most. These creators are worried about their channel revenue drying up; others felt like they were being excommunicated from the greater YouTube community. Talking about the revenue then Facebook “Mid-Roll” Ads can be An Opportunity to Generate Larger Revenue as well.
Coming on why has this change been brought? Well, there are a lot of reasons behind it. A lot of controversies have come up stating that Youtube is not worthy of trust. Advertisers complain that the creator’s content is not properly filtered before any advertisement is applied to them. In an effort to regain advertisers’ trust, Google is announcing what it says are “tough but necessary” changes to YouTube monetization.
Youtube has also announced a grace period of one month for the creators to reach that benchmark. If they are unable to cope up with the new changes their account will be demonetized which implies they won’t be able to generate any revenue from the videos they post. Youtubers must go through the Important Tips to Generate 100% Social Media Traffic so that their revenue doesn’t hamper.
The question here is how will the young YouTubers react to this policy and will it be easily acceptable by them? If you are one among them and need any aid in bringing you channel to the higher level you can hire a social media optimization company that can work for you at an affordable price and help you cope up with the change.