Mobile marketing is a huge potential source of customers, traffic and profit for your business. In next five years, more than half of the current internet users will be accessing the web using mobiles and other handheld devices. It not only enables people to connect to internet through their cell phones, but also strengthens various communication mediums in efficient and easy channels. It is cheaper than the traditional marketing resources for both marketer and consumer. Mobile marketing offers a very personal kind of relationship or interactivity building with your prospects.
Some of the key ways of growing your business and making dollars with mobile marketing are as follows:
- Create mobile friendly site – The first step you must do before starting a mobile marketing campaign is to make your website mobile friendly.
- Create mobile friendly content – Try to write content based on what mobile users require while on the go. Writing good headlines is one way to deliver.
- Make your site navigable – Navigation is one of the best tools that can increase conversion rates. Your footer bar, menu and other items need to be navigable and responsive, so that it can display perfectly, no matter which mobile device users are using.
- Create mobile apps – Having an app for your business or site can help drive leads and sales. Mobile apps are usually designed to run on tablets, smart phones and other handheld devices.
- Encourage social engagements – You need to create social media into your mobile marketing campaign, which can help you attract more and more users to your business and site.
- Use multi-channel campaigns – Multi-channel campaigns can be sent through social networks, chat platforms and mobile apps like Whatsapp, mobile display advertising and many more.
Things to know while choosing top mobile marketing company in India
The biggest advantage of using a good mobile marketing company in India is its specialized understanding of this delicate marketing niche. This understanding ensures that your campaign is received well by your customers and offers you positive results. But, caution must be taken and few aspects must be kept in mind while choosing the right mobile marketing agency for your business. These are:
- Past performance of a mobile marketing company in India is crucial while choosing the right one. The experts and staff members of good agencies must be passionate and commit themselves to the job assigned to them and treat every business or customer with respect.
- A company should offer best services to its clients at all times. A good mobile marketing company in India upholds their commitment of offering excellent service to clients in all situations.
- A good mobile marketing company should have a dedicated team of professionals serving their clients in the best possible manner. The right mobile marketing service or company is not just merely a vendor of mobile content management platforms, but is backed by a team of professionals and specialists with complete knowledge of the changing technology.
- Make sure that the company you choose that can work on the policy of transparency as the agency you hire is responsible for all the decisions they make so it is important for you to know everything beforehand.
- The processes of the agency you choose must be well documented. This builds up a trusted relationship between the client and the agency. Do not fall into trap for big agencies which you might assume to be big but has many flaws in it working and the processes.
Advantages of mobile marketing
Mobile Marketing is a great way of expanding business as it communicates the value of a product or services via advertisements that are displayed when the mobile phone user is browsing the web. Although mobile marketing utilizes search engine optimization but it improves websites raking and helps increase traffic on the website. The other businesses that are not linked to mobile marketing are missing incredible advantages like:
- Better returns: The use of mobile phones is growing like forest fire. Millions of people are estimated to use mobile phones contrary to laptops and PCs. This has caused a hike in mobile marketing and thus the return on investment is more in this business as compared to the traditional forms.
- Rapid implementation: No celebrity voices or movie shooting is required. Just a simple SMS promotion can get the work on high pace.
- Huge scope: All IT research companies predict that within the next three years over half of the current internet users will be accessing the web using mobile and other handheld devices for the services required.
Mobile marketing has huge potential for business and can help to earn a handsome amount. With fastest growing braches in marketing and the easiest way of business this field has already become a hot topic for all great Business estates.