When it comes to ecommerce, launching a beautiful online store is just not enough. Choosing an ecommerce website designing company amongst thousands of website development companies in India that can also assist you in driving sales & fetching profits is also critical to the success of your online store. Apart from this, selecting the right programming language is also important before you proceed to build an ecommerce website to sell products online.
From Content Management Systems to ecommerce checkout & deploying payment gateways, there are plethora of options available when you’re up to set up an ecommerce store that can boost conversions & drive profits online. However, you’ll encounter a variety of ecommerce platforms and the one that suits your specific requirements has to be wisely selected by expert ecommerce developers. One of the affordable ecommerce website design company based in India is Dean Infotech where we have an experienced ecommerce web development team to accomplish even the most complex projects.
In this article, we’ll discuss every important aspect involved in ecommerce website development – from planning an ecommerce website to selecting the best shopping cart solution and choosing the right payment processor; we’ll help you put together an ecommerce business model that is profitable & successful.
Planning an ecommerce website
Building an ecommerce website isn’t as easy as it seems to be. Before you even start developing your ecommerce website, you require a foolproof plan and complete project schedules. The process requires thorough planning beforehand for factors like choosing a dedicated CMS to adding products, the right front end theme, managing the inventory, processing payments, tracking shopping carts & the budget you can afford. Also, you need to figure out the size of your business, decide how many products you want to sell and whether you want to sell same or different types of items on your e-shop. Next, prepare a comprehensive requirement specifications document & set deadlines for different phases of ecommerce website development.
While calculating the total number of products you’re planning to sell in your online store, you need to plan the variants also apart from categories and subcategories. For example- Let’s say you have an ecommerce website that sells women apparel. If your products page shows women denims to sell, you also need to take into account the variants like size (28, 36, 42 etc), colour (red tees, blue tees etc) also. These variants will obviously be calculated as separate products for the purpose of calculating the actual scale of your ecommerce website.
This also indicates that an apparel store that sells hundreds of denims, tees, capris, shorts, winter wear etc can have thousands of unique items to sell online. Hence, each of these items (even the variants of a particular product) requires a unique stock keeping unit (SKU). These SKU numbers will track how many products are sold and left. The same is applicable to categories also. The more categories you have, the greater will be your ecommerce website’s scale.
Hence, it is imperative to plan everything from requirement specification to the cost of development and the time to launch the online store to customers. You should also analyze the ecommerce metrics you’re targeting like the no. of footfalls in consecutive months, your digital marketing budget and the no. of customers you plan to convert just after you start selling items.
Choosing a Shopping Cart Solution – Hosted Vs Non Hosted Platforms
If you plan to have a small ecommerce website that sells less than 70 unique products, you can use hosted shopping cart solutions to serve your customers efficiently. Two most popular hosted ecommerce solutions include Shopify and Bigcommerce that are popular worldwide. However, if your online store is relatively large, you should go for non-hosted platforms like Magento Community Edition (open-source), Magento Enterprise Edition, WordPress ecommerce (Woocommerce), Drupal commerce, Opencart etc. For both hosted and non hosted platforms, you can customize the whole ecommerce website using product management, checkouts and online payments.
Also, choosing the shopping cart software hugely impacts your online store & its sales. Offering multiple discounts and run everything smoothly is possible only if you have chosen the right development framework aka the right shopping cart solution. If you plan to have an affordable ecommerce website design, there are a variety of free ecommerce themes you can consider while beautifying your online storefront. But large online stores need dedicated software and the flexibility to customize the whole ecommerce website according to what suits you & your customers. An ecommerce website designing company that can scan every aspect before proceeding with the project will surely come up with a successful solution to all your complex requirements. It is also critical for you to pay heed to other aspects like scalability, flexibility, robustness & upgradability of your online store. You can also use some effective 3rd party plugins to spruce your online store for more sales.
This is applicable to both small & large ecommerce websites. While open source frameworks will save you both time & money, hosted ecommerce solutions will save your development efforts and cost. So, choose the right shopping cart solution wisely as it solely depends on your own requirements, customization needs, operability & budget. If you want to go with the powerful, content-centric and completely flexible platform, WordPress will suit you the most as it is the most popular platform used worldwide when it comes to choosing an open source platform. If you choose Magento to customize & tweak your online store, you can have any kind of look and feel as there are hundreds of themes available online. Again, an ecommerce website designing company that have a strong Magento ecommerce development team of experts is critical to the success of your store.
How to Choose the right Payment Processing Solution
This is the last and the most important thing to consider in ecommerce website development. No matter whether you sell women apparel or men’s shoes, you need to choose the right payment gateway solution for processing online transactions. This is because thousands of ecommerce website development companies in India fail to choose a payment provider company which is experienced and financially stable; understands your business and can prove to be a single point of contact for all your payment needs. What we recommend here is to outsource your project to an ecommerce website design company that considers a complete checklist for online merchants before deciding on integrating a payment gateway. Below, we’re listing out some important things that you must take into account –
- Assess how you would like to accept payments and which payment modes suits customers most.
- Research & talk to the merchant account providers before proceeding to integrate one.
- Know the set up fee, monthly processing statement fee, transaction fees, discount rates etc before deciding
- Don’t forget to review the contract and ask about termination policies before signing the agreement.
Considering all the above aspects rightly, you can launch a successful online store with an affordable ecommerce website design and increase sales. This article will help you even if you are planning to outsource the whole ecommerce project to an experienced ecommerce website design company chosen amongst thousands of website development companies in India.